Sony launches DSLR-A850 full-frame digital SLR

Sony unveiled its second full-frame digital SLR in the shape of DSLR-A850. It offers almost all features of the company's flagship full frame DSLR A900, but at a more affordable price. It is built around the same 24.6MP CMOS sensor and incorporates A900's 3.0 inch 921k LCD, sensor-shift image-stabilization and Dual Bionz processors.
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Nikon and Canon you need to step up your game or get off the field.